Early-Adopter Fans Kill “Studio 60”! (Maybe.)

Early-Adopter Fans Kill “Studio 60”! (Maybe.): “But we’ve got a theory brewing about the discrepancy between Studio 60’s chatter and its ratings – and it concerns those pesky alpha consumers. NBC has been offering full episodes, with skippable single-sponsor commercials, on its Website.” – I also wonder how many people are buying it from iTunes.