We’ve Created a Monster!: “As acquisitions director for Sci Fi, Cannella was screening hundreds of films a year. His conclusion: He and his number-crunching friends could do better. ‘You would have a group of kids out in the woods and they’d conjure up a demon, and the demon would rip the head off three of the kids, and then there’d be opening credits. I’d be sitting there thinking, All right, this is going to be good! But then there would be 40 minutes of people going around wondering what happened. I’m saying, Hey, schmuck, there’s a demon in the woods. We saw it in the first three minutes!’”