@U2 interviews the band: “We’re not endorsing a product we’re embarrassed about – we use it the iPod, we like it, it’s helping us and other musicians to get paid for their wares. Ninety per cent of people will pay for downloads. Apple and Steve Jobs are saving music for the future. It won’t be Universal, EMI or Sony running record companies in 10 years’ time – it will be Apple and telephone companies.”