The Gadget Gap / Why does all the cool stuff come out in Asia first?: “Unlike in the United States, where consumer electronics is an overwhelmingly male-driven industry, the critical vector in the propagation of keitai culture was its embrace by adolescent girls. That this demographic drives the market is no coincidence. Like many Japanese marketers, NTT DoCoMo had determined that i-Mode would live and die based on whether teen fashion queens adopted the handsets as the season’s must-own accessories.”