Beware of Content Staff Bloat: “content, with a few exceptions, tends to have a short shelf life and quickly goes stale. A big investment in content today will produce returns immediately - or not at all. It’s more important to keep a steady stream of fresh content appearing on your site than it is to have a large archive or many separately staffed channels. Fresh information will keep users coming back; a large archive appeals only to the occasional visitor. It’s a lesson that’s as applicable to e-commerce sites and clicks-and-mortar ventures as it is to pure content publishers.”