InternetWeek > Leading Off > Deliver On Time, Or Else: “For retailers that lack the financial backing of a Nordstrom.com or big-time partners like Amazon.com, the secret to fulfillment success might just be a matter of decreasing shoppers’ expectations. Nielsen/NetRatings analyst Kaldor said he expects smaller e-retailers to cut back on their inventory levels and make fewer free shipment offers and other promotions. The rationale? It’s better to offer less and succeed than to offer more and fail.”