Apple’s Power Failure: “The PowerPC semiconductor partners, Motorola in particular, has written off hundreds of millions of dollars in losses caused directly by the erratic actions of Apple Computer, such as encouraging and later crushing a nascent market for Macintosh clones. The mercurial nature of its primary customer, combined with its minuscule and generally diminishing share of the desktop computer market, have meant that at least the last two generations of PowerPC processors have been designed primarily with embedded control, and more recently, digital signal processing applications in mind. This has left Apple in the position of only being able to differentiate itself on the basis of curved system form factors and translucent plastic.”