newmedia.com: Usability Testing - “Usability doesn’t mean that your best friend thinks it’s ‘cool,’ your designer calls it ‘cutting-edge,’ or your VC sees it as ‘viable.’ What it means is that you get a group of users to hammer on it, and you watch them hammer. That way, you find out what paths they follow, which graphics they click, where they get lost, and, most importantly, when they lose interest.”