Understanding Apple (Apple now the #1 Music retailer)

Understanding Apple (Apple now the #1 Music retailer)

Scott Berkun: "When else in history has a BMW, a Rolex, a Four Seasons, successfully transitioned into a Honda, a Timex, or a Holiday Inn? It’s rare. When high-end brands go mass market, they rarely get it right. But Apple made the transition in a handful of years without anyone even noticing."

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