Google is destroying the web and you don't even know it
Alex Bosworth: "Now the most important thing to you is no longer, 'how can I make my site better to use'. If your basic idea stays the same, the new features you make for the maybe 20% of people who will use them might bring in 500 new people a month. Also you will look at your previous marketing efforts: a week working on a story for Digg that you got lucky on and brought in 50k new visits. Hundreds and maybe thousands of dollars on Google Adwords for 1000 visits. Compared to those 450,000 Google search visits over the month, all of those other priorities shift. Now you will read about SEO. The hundreds of crazy rules that Google uses to determine whether your site is good or not"