Dude. Where's My Tail?

Dude. Where's My Tail?: "That's why, whenever I write a book like Days of Atonement, which was the world's first (and, so far as I know, only) Gothic Western science fiction police procedural, a book which I fondly assumed might appeal to readers outside the normal SF audience, the publisher made sure to put Death Rays on the cover, to assure genre readers that this was a thing that looked like other things that they already liked, and to make sure that all potential new readers were discouraged from so much as glancing at the book."