Archived Blog Post: December 13, 2005

Soft-drink makers' revenue running dry: "The shift away from soft drinks is most pronounced among young people, who are just forming their brand preferences, according to a May survey of 1,730 consumers by Morgan Stanley. Of those aged 18 to 24, 52 percent say they are drinking less or rarely consume soft drinks, while 48 percent say they are drinking more water."

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