Archived Blog Post: February 16, 2005

Thinking about the We Hate The 80s article, it occurs to me that the labels have another problem: the target market already has all the music in question. Want to sell me bad eighties music? Too late, I already bought it -- often when it first came out. There's no point selling me on the nostalgia of Duran Duran, I already have a CD with the one song of theirs I can stand. If I didn't have it, I'd be buying it via the iTunes store. Ditto Wham, Tears for Fears, and any of a number of other acts I ought to collect on a shelf labeled "embarassing". The average person who'd go for the nostalgia thing had both the desire and the means to acquire this stuff 18 years ago, why buy it again now?

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