Archived Blog Post: January 24, 2005
Web Sites Building Better Brand Loyalty Than Physical Stores: "Some 38% of shoppers use the Web as their primary shopping research tool, compared with 41% who rely on stores for their research. In the electronics/computers and toys/books/games categories, online research plays an even greater role, with nearly half of shoppers doing their research online. Despite the inferior satisfaction they experience in stores, 86% of shoppers still prefer to make their purchases there, while just 14% purchase online. Even among the 38% who rely more on online research, 71% choose to complete their purchases in a physical store."