Archived Blog Post: May 3, 2004

India's secret army of online ad 'clickers': "Here's how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up to 'do the needful.' Why, type in 'earn rupees clicking ads' in Google -- you get 25,000 results. "

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