Archived Blog Post: February 29, 2000
Southwest Airlines is now the top airline for online sales. This is somewhat interesting because Southwest has often been held up as a company that didn't get it. In reality, they did: they make it very easy to reserve tickets, and get the rest out of your way. Compare that to just about every other airline site, where you have to create an account and remember some bizarre assigned password before you can do a damn thing.